Hollywood Bollywood Pictures

Spice, a multi business diversified firm, has roped in Sonam Kapoor as brand ambassador for its mobility business including mobile handsets, mobile retail and value added services. The company's association with the actress is with immediate effect.

Sonam Kapoor said, "I have always been particular about the brands that I am associated with. Spice is one of the fastest growing and trusted brands that is contemporary, showcases attributes that go with my own personality. I am happy to be associated with them."